About Us
A story in every stitch. A promise in every piece.
Some brands are born from ambition.
Adivaa by Shruti was born from intention, the kind that sees beauty not just in aesthetics, but in meaningful moments, cultural roots, and the quiet confidence of women who know who they are, especially in the heart of the nation, Delhi.
Started by Shruti, a woman who grew up watching her mother’s sarees carry memories, not just motifs, Adivaa was never meant to be just another ethnicwear label. It was designed to be a bridge: between tradition and modernity, style and substance, emotion and excellence.
From the very beginning, the brand found resonance with a particular kind of buyer, the educated, culturally connected woman who values grace, not gimmicks. Whether it was a saree gifted with love, or an outfit that marked a rite of passage, every Adivaa piece became a thread in someone’s story.
And this trust? It became the fabric of the brand.
The Founder’s Intent: Shruti’s Why
Shruti isn’t just a designer,
She is a storyteller through thread and weave. A perfectionist when it comes to finishing. And a woman obsessed with how a garment feels, not just how it looks.
She built Adivaa as a brand where :
Trust is not a tagline, it’s lived.
Delivery isn’t just on time, it’s delivered with thought.
And design isn’t for trends, it’s for timelines that matter.
